Dubai, UAE – With its impeccable design, luxurious levels of comfort and innovative technology features both inside and out, the all-new sixth generation BMW 7 Series has seen strong demand from customers in the Middle East ever since its arrival in October 2015. To further bolster its offering and solidify its position as one of BMW Group’s biggest selling vehicles in the Middle East, the third engine variant has now been added to the portfolio across the region – the BMW 730Li.

Joining the BMW 740Li and 750Li xDrive, the new model comes with a raft of new technologies and innovations that are setting new benchmarks in the luxury sedan market. Stand-out features include the new intuitive BMW Display Key that shows various pieces of information about the vehicle’s status and allows selected functions to be controlled via an integrated touch screen. Completing the luxurious feel of the vehicle is the Welcome Light Carpet, further highlighting the range of new features as it illuminates the area in front of the car doors, creating an elegantly hospitable impression.

A number of distinctive design attributes have been adapted to the luxurious interior and dynamic exterior of the all-new BMW 730 Li, which gives the car a stronger presence on the road and brings a new meaning to the expression “Sheer driving pleasure”. Luxury is defined by a number of distinctive exterior design modifications, which help to enhance the car’s sophisticated and elegant appearance. The robust body of the car has been enriched with a new front and rear bumper, new kidney grille and indicators integrated into the lower section of the exterior mirrors.

The on-road performance is further enhanced through the incorporation of BMW EfficientDynamics, such as the premium vehicle’s lightweight Carbon Core, which ensures that the car is 130kg lighter than the older generation.

Radiating confidence and power, the BMW 730 Li is equipped with TwinPower Turbo technology to provide dynamic performance and low fuel consumption. The four-cylinder in-line engine comes with two-litre, accelerating from 0–100 km/h in just 6.3 seconds with a maximum torque of 400 Nm. Meanwhile, the BMW 740Li has a 6 cylinder generating 326hp, with a maximum torque of 450 Nm at 1 380 rpm, while the 750Li xDrive comes with an 8 cylinder with 450hp, capable of accelerating from 0-100km/h in just 4.4 seconds.